App development and promotion

One of the big things I keep trying to figure out is why so many of the popular apps tend to be developed on the west coast of the US. I don’t mean the Angry Birds of the world (which are built and grow so popular due to their first in class status), but I mean the popular utilities, camera apps, and other various social apps,

Years ago, when I was working on my MBA, a classmate of mine created a site called EZ2FindMe. It was a social network for business and college students to keep up with each other. It was built right before Facebook was being built at another college. Why didn’t it catch on?

I believe it has a lot to do with the network effect. And given that the West Coast is also the global media capital of the world – thank you Hollywood, the network economy is strong. This means that people are used to self promotion. That self promotion mind set is how you make it in Hollywood.

Those of us who are working on mobile apps need to realize that you can’t just right the best app. You have to work hard to code, but you have to work even harder to promote your app. For many this is not our natural tendency, we like the instant feedback if the compiler. The code we’ve
been working on has magically transformed into a tangible app and we can play with it. In promotion, we spend time tweeting, blogging, going to events, and talking about our app – or our vision if the app, and we have to wait for the network to take hold.

Yes it’s hard, but you have to do it. Go out there and talk to people about what you are doing. Show off your hard work. It can be fun…and the more people who see and get your app, the more opportunity you will have to get back to writing the code.